CHALLENGE:

World Citizen is a humanitarian organization with a vision to help people who are suffering and provide them with needed supplies. After a detailed analysis of the competitive landscape, the founders of World Citizen have decided to create an online clothing donation platform. The goal is that anyone can donate clothes easily.

SOLUTION:

An interface that visually presents relevant options to personalize the user experience, saving time spent searching.

TEAM:

This was a solo project as an assignment for Phase 1 of Reskill Americans bootcamp. I was heavily involved in the end-to-end design process which included user research, designing the screens, prototyping, and usability testing.

RESEARCH:

The first step in the project was to learn more about the enterprise of clothes donations. I researched, analyzed, and compared how charities and for-profit organizations operate the clothes donation business. After understanding the space, I turned my attention to the target users of the app. I wanted to understand how users donate clothes and what would help make the process easier. For research, I conducted live interviews via Zoom. The participants were adults with busy lifestyles from both urban and suburban areas.

Through research, I found that user needs consisted of:

Convenience
Transparency of donations

I also learned some common user behavior:

Companies/organizations are accessed primarily through mobile.
Phones have surpassed desktop usage.
Users have a preference for focused and personalized apps.

research notes on what people think, say, feel, and do.

USER FLOW:

Before diving into specific designs, I created a user flow to help me visualize the main screens and features.

LOW FIDELITY:

Once I knew how the main screens would be, I focused on a couple of the key screens.
Here are some of the initial concepts:

HIGH FIDELITY:

Here are some high fidelity mockups.

Once the designs matured enough, I used Figma to create interactive protypes so users can have a more realistic feel when testing the app.

REFLECTIONS:

As my first assignment, what I learned was invaluable.

I learned that I thoroughly enjoy prototyping. I have continued my learning in order to be able to produce as realistic a prototype as possible before it is sent to the development team.
Coming up with meaningful user interview questions was challenging at first. After my first interview I realized that some changes were necessary to get better information to produce a design that users would enjoy to use.
I learned that I truly have a genuine interest in design and that was my biggest motivation. The end-to-end process of this project was extensive but the desire to learn and create a great product was very motivating. I look forward to revisiting this project once I have more experience under my belt.